Redesign movie booking experience Personal project not affiliated to the company
Reshaping ticket booking experience. The goal was to create a sticky product experience through improving the current user flow and exploring new potential features. In addition, redesign the visual elemtes.
My role: UX/UI Designer
PROBLEM
It's frustrating when you have to switch back and forth to check about the movie and then come back to the app to purchase the tickets.
PROBLEM
It's frustrating when you have to switch back and forth to check about the movie and then come back to the app to purchase the tickets.
Elevate the service experience through helping users find a movie to enjoy with minimal effort.
Revamping the app into a network for people to explore their favorite movies in addition to the original ticket booking function. The user flow is adjusted to movie content-oriented instead of ticket info-oriented which leads to the actions such as pulling out the movie trailers upfront as the first layer for the app, incorporating credible moviereviews as part of function.
In addition, making the experience more personal through adding the preference setting and recommendation system that automatically generates movie recommendations whenever users access the app. Lastly, updated visuals an UI design.
The major features are:
Adjusted user flow to movie content-oriented instead of ticket info-oriented.
Personal preference setting such as most visit theatre , preferred movie genres.
Generate movie recommendations for users based on their preference setting and booking history.
Incorporate movie reviews and trailers as part of information.
Before
After
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After
Interested to know more?
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